GROW Your Food & Drink Business with Impact Training
Design a business that gives YOU the life you want to live with
Food & Drink Business Expert Mark Turnbull
Impact works to educate, motivate and inspire independent retailers!
Impact Retail Training works to educate, motivate and inspire Food & Drink Entrepreneurs just like you, taking you on the journey from a Wannabe to Professional Business Person.
In this video, Mark Turnbull discusses the Business Success Pyramid and how Impact Training can help grow your business!
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The Impact Small Business Success Club
If you're looking to make the transition from Business 'Wannabe' to Professional Business Person, then the Impact Small Business Success Club is the perfect place to begin your journey. Join a small group of like minded business owners in weekly cohort calls and benefit from the members area of the Impact website.
It's packed with Training Videos to help grow your business, Industry Expert Interviews and the Impact Business Resource Vault, that's packed full of tools to help you grow your business.
Entry to the program is by application and invitation only. Priced at £75.00 per month.
The Six Week Kick Start Coaching Program
The Six Week Kick Start Coaching program is a One to One mentoring program and is ideal for existing business owners who are looking to grow their businesses. Working with retail expert Mark Turnbull, this program is the ideal place to begin putting the right things in the right place to get the right results. The program runs over a 6-12 week period and prices start from £1800.00.
If you'd like to learn more about one to one mentoring, make sure you join Mark for an informal chat on Zoom - just click on the button below to book your call...
In-house Consultancy
If you're serious about growing your business and would like some expert help in-house, why not book an in-person consultancy, where food & drink business expert Mark Turnbull visits your business and gives you one on one consultancy 'on the floor'. Prices start from £500.00 per day plus travel expenses.
To discover more about in-store consultancy, click the button below and book a Zoom call with Mark...
Speaking Event?
Why not hire 'Food & Drink Business Expert'
Mark Turnbull?
If you're looking for a Speaker for an audience of Food & Drink Entrepreneurs, then look no further than Mark who, with over 35 years of food & drink retail business experience, will entertain your audience with a number of presentations, that will both resonate and deliver long term-benefits.
Mastering the Art of Upselling: Boost Your Average Transaction Value
This week at Impact Retail Training, we had the pleasure of hosting retail expert Bob Negen, who shared invaluable insights on a topic crucial for any retail business: increasing your Average Transaction Value (ATV).
Bob introduced five potent strategies.
One of those strategies intrigued me.
It was the dreaded 'Upselling'.
Not only can you implement it right away, but it allows you to enhance the customer experience through thoughtful upselling.
His advice wasn't just about adding more items to the basket though; it was about transforming your counter and shop into an engaging experience.
The Art of Tasteful Upselling
When customers enter your shop, why complement their intended purchase with an invitation to explore something unexpected?
Why not offer samples of intriguing new products like new cheese biscuits, exclusive wines, or artisan cheeses?
Bob highlighted this strategy, not just as a sales technique, but as a way to transform shopping into a discovery process.
This approach allows customers to find new favourites organically, enhancing their overall experience and potentially increasing their spend, without the usual sales pressure.
Why Enthusiasm Sells
The enthusiasm of your team when they explain and offer these tasters to customers, can dramatically affect your sales.
It's about knowledge and delivery.
When team members share product benefits with genuine excitement, customers listen.
They're not just sold items, they're given an experience that adds value to their visit.
Knowledge is Power, Enthusiasm is Key
Equip your team with knowledge about what they are selling.
When a team member understands the product deeply, their enthusiasm naturally shines through in their interaction with customers.
This genuine interaction is infectious and often the key to converting a regular sale into a larger transaction.
Bob's session was a reminder that our team's knowledge and how they deliver it can make a significant difference in not just meeting sales targets but exceeding them.
Enthusiasm isn't just a trait; it's a sales tool, one that each of your team members can wield masterfully with the right training and encouragement.
As you go into this week, think about how you can apply these principles to your shop.
Look for opportunities to introduce tasteful upselling and energise your team to make the most of every customer interaction.
Remember, every small enhancement in the customer experience can lead to larger gains in your ATV.
Let's make every transaction count!
Have a great week.
Mark
