PR Magic: Is It Luck or Hard Work?

This week, I recorded a TV slot for a well-known show.

The program is set to air later this year, featuring something we’re incredibly proud of.

The well-known chef and TV presenter joked that our website might crash when it goes live.

That’s both exciting and a little nerve-wracking!

I say this not to highlight our success, but to share how moments like these come to be and the effort behind them.

Moments like these might seem like lucky breaks, but they’re often the result of years of consistent effort.

I’m always working on or thinking about angles to secure great PR in my business.

It’s not easy, but hard work pays off.

Whether it’s crafting a story that connects with your audience, building relationships with media contacts, or showcasing your product in the best possible light, PR is about more than just a quick win.

Done well, it’s a long-term investment in trust and visibility for your brand.

It positions you and your business.

So, here’s my challenge to you this week: What could you do to create your next PR moment?

The big stuff often starts with smaller actions.

A well-timed conversation.

A single post.

Or a new connection.

These efforts then snowball into something bigger over time.

Who could you connect with, or what story could you tell that sets you apart? Remember, great PR rarely happens by accident - it’s built step by step.

Here’s to your next big moment. 

Have a great week. 

Mark