How's Your Business Showing Up?

This week I’ve been in the Italian Alps, on a ski break with friends.

We’ve had a great week, although our skiing was disrupted with bad weather conditions.

On Monday the winds were so bad, they closed the resort for the day – it was too dangerous for the chair lifts to operate.

It gave me an opportunity to do some preparation work for a talk I’m giving to the Elite Butchers Association in a few week’s time. I wanted to take a look at how members of the association were marketing their businesses.

One of the things that always stands out when I look at how most business owners market their business, is how the majority underutilise their Google Business Profile.

Google Business Profile is a free tool that you can use to help grow your business.

It’s the information that displays on the right-hand side of your computer screen, when you run a ‘Google Search’.

It allows you to input all kinds of useful information about your business, that in-turn can be found by potential customers.

The more complete your Google Business Profile, the more Google will reward your business through organic search results.

The problem is that many business owners are oblivious to the extent of all the elements that make up their Google Business Profile. Some business owners haven’t even done the basics and very few are highly competent at it.

One of the highlights of our weeks skiing in Cervinia was the quality of food we enjoyed in some great restaurants.

The responsibility of selecting the restaurants each night was delegated to Darren, and Darren did a great job.

But Darren’s job was made a whole lot easier because of his Google searches.

If you want to grow your business, then your business needs to be found.

And if you think that your Google Business Profile isn’t important, think again.

Every hour of every day, thousands of people just like Darren will be searching out local businesses just like yours, and if you want to be found, you need to get highly competent with your Google Business Profile.

And don’t just do it once and forget about it.

Keep it up to date.

On an ongoing basis.

That’s what will grow your Google presence.

That’s what will grow your business.

It’s a great use of your ‘Ninety Minutes’ of ‘Focus Time’.

Something to get to work on.

Have a great week.