The Missing Marketing Step

Last week I spent a few days golfing in Portugal.
Sadly, my golf wasn't so good - I came last.
However, on the flight back home I was reminded of the 'Missing Step' from the Six steps to the perfect purchase.
As retailers, your team should be trained in delivering the 'Perfect Purchase', and there are Six steps to achieving it.
By following the Six steps, your customers are guided to making the perfect purchase - great selling is great customer service.
As I disembarked my flight home last Sunday, the flight attendant handed me a voucher.
The voucher was an offer, a 'bounce back' coupon offering me a conditional saving - If I made another booking in the next few months.
This is the missing step from the perfect purchase, or at least, it should be bolted onto the sixth and final step of 'Thank-you'.
As your customers leave your shop and you say 'Thanks', it's perfect time to communicate up and coming future events or promotions, as well as 'bounce back' offers.
Having delivered the perfect purchase, it's the perfect time to invite them back in-store.
As I stepped off the plane, I realised that few independent retailers do this well.
Jet2 did do it well, and who knows, I may even take them up on their offer.
It certainly got me thinking about my offerings, and perhaps it will get you thinking about yours too.
Have a great week.

Mark.