This week I want to share an insight from a conversation during an Impact Butchers Retail and Marketing Club Call that really got me thinking about our commitment to marketing.

During our call, I asked a member how Valentine’s Day sales were.

And what marketing efforts were made.

One response was telling.

They shared that sales were disappointing but also admitted that no marketing had been done.

Their belief around this, however, was fascinating.

 They believed that, even if they had, nothing would change.

I pushed back on that mindset.

Even if marketing had not transformed that one specific occasion, it undoubtedly would contribute towards long-term, overall business growth.

When you start believing that marketing won’t make a difference, you risk letting it slide entirely.

It becomes far too easy to skip a campaign.

To put off an email or a social media post.

I passionately believe that this member can DOUBLE their current sales.

But the truth is that it’s great marketing that will fuel this growth.

Yes, you have to deliver on high standards and customer service too.

But it is marketing that will deliver significant growth.

And it’s not about one big, dramatic campaign; it’s about consistency.

Think of it like the ticking of a clock or the steady beat of a drum:

Tick, Tock, Tick, Tock – Email, Socials, In-store point of sale.

Every day, every week, every month, and every year.

Consistent marketing is the foundation for the rhythmic acquisition of customers.

Can you see the long-term value in making marketing a regular, non-negotiable part of your business strategy?

I believe that by embracing this consistent approach, we all can drive real, sustainable growth.

Something to think about.

Have a great week.

Mark