GROW Your Food & Drink Business with Impact Training

Design a business that gives YOU the life you want to live with

Food & Drink Business Expert Mark Turnbull

Impact works to educate, motivate and inspire independent retailers!

Impact Retail Training works to educate, motivate and inspire Food & Drink Entrepreneurs just like you, taking you on the journey from a Wannabe to Professional Business Person.

In this video, Mark Turnbull discusses the Business Success Pyramid and how Impact Training can help grow your business!

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The Impact Small Business Success Club

If you're looking to make the transition from Business 'Wannabe' to Professional Business Person, then the Impact Small Business Success Club is the perfect place to begin your journey. Join a small group of like minded business owners in weekly cohort calls and benefit from the members area of the Impact website.

It's packed with Training Videos to help grow your business, Industry Expert Interviews and the Impact Business Resource Vault, that's packed full of tools to help you grow your business.

Entry to the program is by application and invitation only. Priced at £75.00 per month.

The Six Week Kick Start Coaching Program

The Six Week Kick Start Coaching program is a One to One mentoring program and is ideal for existing business owners who are looking to grow their businesses. Working with retail expert Mark Turnbull, this program is the ideal place to begin putting the right things in the right place to get the right results. The program runs over a 6-12 week period and prices start from £1800.00.

If you'd like to learn more about one to one mentoring, make sure you join Mark for an informal chat on Zoom - just click on the button below to book your call...

In-house Consultancy

If you're serious about growing your business and would like some expert help in-house, why not book an in-person consultancy, where food & drink business expert Mark Turnbull visits your business and gives you one on one consultancy 'on the floor'. Prices start from £500.00 per day plus travel expenses.

To discover more about in-store consultancy, click the button below and book a Zoom call with Mark...

Speaking Event?

Why not hire 'Food & Drink Business Expert'

Mark Turnbull?

If you're looking for a Speaker for an audience of Food & Drink Entrepreneurs, then look no further than Mark who, with over 35 years of food & drink retail business experience, will entertain your audience with a number of presentations, that will both resonate and deliver long term-benefits.

Story Telling

Are You Telling the Story of Your Business?

August 25, 20242 min read

This week, something happened on the stage of the Democratic National Convention that caught my attention.

Kamala Harris, the US Democratic presidential nominee, was joined by two of the most influential figures in modern American history—Michelle and Barack Obama.

Their resounding endorsements weren’t just about words; they were about bringing in the big hitters for the big challenge ahead.

As I watched the coverage, something Sky News reporter James Matthews said struck me.

"Winning an election in the US is about being able to tell a narrative, a story. And Barack Obama is the best storyteller the Democrats have."

This got me thinking about the importance of storytelling, not just in politics but in our world of business too.

Whether you're a food entrepreneur or an independent retailer, the stories you tell are critical to your success. Here’s why:

1. Stories Connect on a Human Level.

People don’t just buy products—they buy stories.

A customer might be interested in the quality of your products, but what will truly resonate with them is the story behind your brand.

Why did you start your business?

What challenges have you overcome?

How does your product make a difference in the lives of your customers?

These are the narratives that create emotional connections and build loyalty.

2. Stories Differentiate Your Brand.

In a crowded market, it’s your story that sets you apart.

Just like Barack Obama’s storytelling skills make him a powerful voice in politics, your ability to tell your brand’s story will distinguish you from the competition.

It’s not just about what you sell, but why you sell it.

What makes your journey unique?

Share that with your audience.

3. Stories Inspire Action

A well-told story can move people to action.

Whether it’s casting a vote or making a purchase, the right narrative can inspire people to take the next step.

Think about the most successful campaigns you’ve seen—whether in politics or business—they all share a compelling story that inspires and motivates their audience.

As you continue to build and grow your business, remember the power of storytelling. It's not just about presenting facts and figures—it's about crafting a narrative that speaks to the hearts and minds of your customers.

So, what’s your story?

How can you use it to connect, differentiate, and inspire?

Your story deserves to be told, so make sure you tell it.

Have a great week.

Mark

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