The Simple Post That Got Customers Cheering

Last week, one of our Impact Club members shared some brilliant personal news, the sort of moment that deserves a proper celebration.

And instead of keeping it quiet, they shared it on their shop’s socials.

Nothing fancy, nothing salesy, just a bit of good news.

Straight from the heart.

The reaction?

Brilliant.

Hundreds of comments, shares, and messages of support.

Not a single special offer in sight, just genuine connection.

That’s the power of community.

When you let people in, show them the person behind the counter, not just the products on it, they stop being “customers” and start being part of your story.

They want to cheer you on.

And here’s the thing: you can’t fake it.

This isn’t about dancing on TikTok or oversharing your personal life.

It’s about showing the real you, the family business, the graft, the proud moments.

I’ve seen so many butchers and farm shops do this brilliantly.

The ones that get it right don’t shout about themselves, they invite people in.

Because when people feel like they’re part of your journey, they don’t just buy your sausages or your steaks.

They buy into you.

Something for you to think about this week; how are you letting your customers feel part of your story?

Have a great week.

Mark