Selling Is Service - If You Do It Properly

This week I joined a webinar… or a podcast… or whatever we’re calling them now.

Two sentences landed that I haven’t been able to shake.

“The more you know, the more you serve.
The more you serve, the more you sell.”

Selling gets a bad reputation in our trade.

People think it’s pushy.
Awkward.
Something you do to customers rather than for them.

But selling is vital.

Selling is what keeps cash pumping through the body of your business.

And when it’s done properly, it doesn’t feel like selling at all.

Knowledge Changes the Conversation

If you know more — about your meat, your producers, your processes, and how to cook and serve what’s on your counter — you automatically serve better.

Better service builds trust.

And trust changes the conversation.

When you’re confident in what you’re talking about, you’re not forcing a sale.
You’re helping someone make a better decision.

Selling becomes a by-product of service.

“You Sell More When You Make Things Come Alive”

The second line stopped me even harder:

“You sell more when you make things come alive.”

I want you to sit with that for a moment.

Because this is where the gap opens up.

Some people will read that sentence and quietly use it to add hundreds of thousands of pounds in additional sales over the next few years.

Others will nod, agree… and then change nothing.

And some will miss it altogether.

Are Your Products Alive — Or Just Sitting There?

Here’s the uncomfortable question:

Are your products coming alive…
or are they just sitting there?

When products just sit there, customers default to price.

When products are brought to life, customers lean into value.

Bringing products to life means:

• Talking about the flavour of your pies

• Describing the succulence of your steak

• Sharing the provenance of your meat

• Building the confidence and enthusiasm of your team

These aren’t scripts.

They’re conversations.

And those conversations are what get tills ringing.

Because customers don’t feel sold to.

They feel looked after.

Where This Thinking Turns Into Action

This is exactly the kind of thinking we work on inside the Impact Retail Success Club.

Not theory.
Not fluff.

Practical ideas that turn into real conversations, better confidence on the counter, and real sales in the business.

If this post made you stop and think, imagine what a full hour of focused discussion could do for your shop.

That’s what Impact Retail Success Club is about.

Have a great week,

Mark