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Have You Got Crystal Clear Clarity in Your Business?

March 24, 20241 min read

Crystal Clear Clarity.

All business owners must have it.

Running a sustainably successful business requires you to have it.

To know what you want.

To know what you need to do, in order to achieve what you want.

It seems so obvious when you think about it.

Yet so many businesses owners I work with have very little clarity.

Many have forgotten why they even got into business.

No clarity whatsoever.

Taking it one day at a time with no idea where they’re going.

Do you know where you’re going?

Crystal clear clarity is like a guiding light for your business.

It keeps you on the right track.

It keeps you focused.

And it needs to run through all the working elements of your business.

Including your marketing.

Each piece of marketing activity you run should have a goal, a target.

And where appropriate a number.

Numbers are great for clarity.

This week I ran an event.

We had crystal clear clarity in what we wanted to achieve.

The event had to generate an additional £1k worth of sales.

As it happens, we missed it by £35.00.

But it was the clarity that gave us the focus to as good as hit the goal.

And it’s the same for you.

By having crystal clear goals for you and your team, you will hit your targets.

Next month we’ll run the event again.

Only we’ll move the needle – by 20 percent.

£1.2k worth of additional sales.

We’re already discussing what we can do better to move the needle.

And we will hit our goal.

That’s where the focus and the motivation come from.

Know where you’re going, map out the route and follow the plan.

Quite simple really.

Have a great week.

Mark.

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