This week, on an Impact Club call, a member mentioned a feeling they had around one of their shops.
Not a major concern, just a feeling.
They felt one of their shops was underperforming a little.
Just not as busy as it should be.
Now, the obvious questions would have been around footfall, average spend, or whether the targets were clear.
But I decided to bypass them.
Instead, I set them a challenge to think about something deeper.
To devote some thinking time to two questions.
The first question was: If I don’t currently shop with you, why should I start?
And the second was: How are you going to communicate that reason, so as to alert me to your shop and services?
As a food retailer, there are worse questions for you to think about, despite your current trading success.
Because those two questions don’t just scratch at the numbers, they force you to think about your thinking.
It’s the same principle Apple works on.
They don’t wait until the iPhone is out of date before releasing the next one.
They disrupt themselves, again and again.
That’s how they stay ahead.
Your shop is no different.
If you don’t keep asking the right questions, you risk going stale.
So, how would you answer those two questions in your own business?
Have you become stale?
Is it time to disrupt?
How are you going to tell your story?
Worth some thought, perhaps.
Have a great week.
Mark