Are Your Sales Techniques Ready for the Holiday Rush?

There are just over two weeks until Christmas.

And the success of your sales will be determined by two things (other than your hard graft, of course).

The number of customers you serve and their ATV (average transaction value) - the amount of money they spend.

Marketing’s job is to bring customers into your shop.

Your team then drive your ATV.

And it’s your job to train your team to sell.

Now could be a good time to reflect how you and your team are performing.

Sometimes, it’s worth rating yourself from 1-10.

One being bad and Ten being Great.

How good a job are you and your team doing at selling?

Often, we think of ‘add-ons’ and ‘recommendations’ as being too ‘salesy’ and ‘pushy’.

My friend and mentor, retail expert Bob Negen, taught me that great selling is great customer service.

Your customers deserve to know about your add-ons and recommendations.

Whether it’s the perfect wine pairing for a Tomahawk Steak or delicious dessert for a romantic meal, your customers deserve to know about it.

Something for you to ponder over.

Have a great week.

Mark